We’re Five Towers. Based in Saratoga. Here for the long haul.
A web agency focused on design, hosting, maintenance, and SEO for small to mid-size businesses — since 2013.
13
Years in Business
6
People on the Team
Our Story
How we got here.
Founded in 2013 by Michael Nelson as Brainworks Studio, Five Towers Media began as a creative and marketing agency focused on helping local businesses grow their presence online and off.
While our name and services have evolved over the years, our approach has stayed the same: strong creative work, clear communication, and long-term client support.
Today, we’re a small but experienced team based at 63 Putnam Street in downtown Saratoga Springs, serving small to mid-sized businesses across the Capital Region and beyond. We focus on four core services — website design and development, managed hosting, website maintenance, and SEO & GEO management — giving clients a responsive, reliable web partner they can actually reach.
2013
Founded as Brainworks Studio
Started in Saratoga Springs as a creative and marketing agency serving local businesses.
2019
Grew to 100+ active clients
Reached a major milestone with 100+ businesses trusting the team with their web and marketing needs.
2021
Became Spa City Digital
Rebranded to reflect a stronger focus on digital services and the company’s Saratoga Springs roots.
2023
Rebranded as Five Towers Media
Launched a refreshed identity for a growing team, expanded services, and a broader client base.
2026
Focus on four core services
Sharpened our work around website design, managed hosting, website maintenance, and SEO & GEO management.
How We Work
The five things we we hold ourselves to.
These aren’t aspirational. They’re how we actually operate — with clients, with each other, and with every project that comes through the door.
Over Communicate
You’ll always know where your project stands. We’d rather send one too many updates than leave you wondering.
Do Great Work
We hold a high bar for everything that goes out the door — design, copy, code, and communication. Good enough isn’t good enough.
Be Committed
We finish what we start. When we take on a project, we see it through — and we’re still here when you need us after launch.
Be Future Forward
The web keeps changing — AI search, new platforms, new tools. We stay ahead so our clients don’t have to think about it.
Embody Professionalism
We show up prepared, responsive, and accountable — every time. Your trust in us is something we take seriously.
Why Five Towers
The agency model was broken. So we fixed it.
We’ve been doing this since 2013. Along the way, we made some deliberate choices about how we operate — choices you won’t find at most web agencies.
A lot of web agencies build their business around clients who can’t leave. Locked-in platforms, sites only they can touch, and flat monthly retainers whether anything gets done or not. We built Five Towers around the opposite idea: you should always know what you’re paying for, and you should never feel stuck.
That means honest conversations, no pressure, and no disappearing act after the project closes. We’re in it for the long haul — and we stay until you tell us otherwise.
You’re never paying for nothing. And we didn’t just build the policy — we built the software to run it. Hourglass, our own operations platform, powers how we track time, manage projects, and give clients full visibility into their account. We’ve been using it to run Five Towers for over four years.
Downtown Saratoga Springs. Right in the heart of it.
We’re based at 63 Putnam Street in downtown Saratoga Springs — in the middle of the community we serve. Most of our clients are in the Capital Region, though we work with businesses anywhere.
