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Getting Started

Here’s what it’s like working with us.

No surprises, no hand-offs, no guessing where things stand. Here’s how we work — from first call to launch and beyond.

Our Process

Four steps from first call to long-term support.

Every project follows the same clear path — so you always know where you are and what comes next.

Discovery Call

We start with a free 30–60 minute conversation — about your business, your goals, your current web presence, and what you’re hoping a new site will do for you. We’ll ask a lot of questions. You should too.

Free. No obligation. Schedule at calendly.com/michaelrnelson

Design & Build

Once scope is approved and the proposal is signed, we get to work. Design, development, copywriting, and SEO happen collaboratively — with updates throughout the process, not just at the end.

Typically 60–90 days, depending on project scope and revisions.

Review & Launch

Before anything goes live, you review it. We walk through the site together, address any final feedback, and make sure every detail is right. When you’re happy with it, we launch.

We don’t launch the website until you’re ready.

Ongoing Support

Launch isn’t the end. We offer managed hosting, ongoing maintenance, and SEO & GEO management on month-to-month plans. No long-term contracts. We’re still here when you need us.

Month-to-month hosting and SEO plans. Cancel anytime.

Ready to get started? Book a free consultation.

Who We Work With

We work best with businesses like yours.

We’ve built websites for all kinds of businesses since 2013 — but there are a few types of clients where we consistently do our best work together.

Professional Services

CPAs, attorneys, bookkeepers, fractional CFOs, consultants — businesses where credibility and trust are everything. Your website should work as hard as you do to earn that trust before a prospect ever picks up the phone.

Blue Collar Industry

Contractors, landscapers, cleaners, tree services, trades businesses of all kinds — companies that do great work and need a site that shows it. We understand this audience and know how to speak to the customers who hire them.

Manufacturing

Manufacturers who need a professional, credible online presence — whether to attract distributors, recruit employees, or simply get found by the businesses that need what they make.

Small to Mid-Size Businesses

We’re not built for enterprise. We’re built for the businesses that power local economies — owner-operated, growth-focused, and serious about their online presence.

Before you reach out, a few quick answers.

How much does a website cost?

Website builds start at $4,000. The final cost depends on scope — number of pages, custom features, and any integrations. We’ll give you a clear number before any work begins, and we don’t start until you’ve signed off on the proposal.

How long does a website build take?

Typically 60–90 days from kickoff to launch. Timeline depends on the scope of the project and how quickly both sides move through feedback and approvals. We’ll set clear milestones at the start so you know what to expect throughout.

I’m not sure what I need yet. Is that okay?

Completely fine — that’s what the discovery call is for. You don’t need to have everything figured out before you reach out. Just bring your questions and a general sense of what you’re trying to accomplish, and we’ll help you think it through.

Do you work beyond the Capital Region?

Yes. Most of our clients are in the Capital Region and upstate New York, but we work with small to mid-size businesses anywhere. Everything is handled remotely with no impact on quality or communication.

Are there long-term contracts?

No. Our hosting and SEO plans are month-to-month — pause or cancel anytime. Website builds are project-based with a clear scope and payment schedule agreed upfront. We earn your business every month, not because you’re locked in.

Sound like a fit? Let’s find out.

Book a free consultation and we’ll spend 30–60 minutes figuring out if we’re the right team for your project.