We want to make sure we celebrate success—your success!
First, we want to give you a quick overview of our process.
First, we dig in to learn your goals & objectives, talk about budget, and identify how we will define your success.
Next, we advise you on what we believe is the best way to achieve your goals and how much of your budget we think it will take.
Then, we get you set up as a client, gain access to any channels we need (or create them), and get ready to deploy.
In this part of the process, the lead designers and sales team meet to debrief the strategy. Projects are handed off to the designers.
Finally, we fulfill the strategy we proposed, monitor its effectiveness and then adjust as needed.
Our first goal is to answer two questions:
“Which of our strengths match up with your needs?”
and “How do we best deliver results?”
Our marketing and advertising services are vast, and we can work with just about any budget. This means that, to answer the above questions, we need to define three specific things:
Is it lead generation, brand recognition, communications or all of the above?
Marketing and advertising are big categories, so we need to narrow down the sheer number of choices available.
Should we measure it by impressions, reach, clicks, CTRs, TOMA or in other ways? We want to help you reach definable goals.
So how do we get started answering these questions together? You can call us, email us, or you can fill out the simple form here. After that, our next step will be to set up a virtual discovery call or in-person meeting.
We also know that not everyone has the budget for recurring monthly marketing fees, even at our low prices. Others just do not want to get into the commitment of a managed marketing contract, so we have added marketing timebanks, a pay-as-you-go option. With our marketing timebanks, you never wonder what you are paying for, you never feel like you are overpaying, you always get exactly what you want.
Inbound marketing is all about tailoring marketing experiences for your prospects to help them identify a problem they have and matching that to a solution you offer. These are sophisticated campaigns with content and ads at the top of the funnel, combined with landing pages for lead capture and mechanisms for re-marketing.
We can help you design effective inbound marketing strategies from the top of the funnel all the way down to the conversion. We can help create white papers, blogs, display ads, videos, and any other content piece you may need for the top of the funnel. We will help you decide where to place these pieces of content as well as help you design effective landing pages for information capture and retargeting/re-marketing. We will help you put these systems in place, monitor them for effectiveness and make adjustments as needed.
Did we mention our partner sites? If you are selling products or services to people & businesses inside the greater Capital Region area, we are the marketing agency for you. Our relationship with Saratoga TODAY newspaper, Saratoga BRIDE magazine, Simply Saratoga, Glens Falls TODAY, and Saratoga Business Report offers you discounted and sometimes free ad placement on their sites. Combine that with Google Ads, and your inbound marketing will be everywhere your prospects are.
Digital Display Ad Campaign – Social Media
(does not include ad spending)
Organic Social Media Content Posts
(does not include boosting)
Everything in the Back to Basics Package plus:
Not everyone has the budget for recurring monthly marketing fees, even at our low prices. Others just do not want to get into the commitment of a managed marketing contract, so we have added a pay as you go option.
What is the pay as you go and how does it work? We can approach it a couple of ways.
The first approach is to do just a straight hourly fee determined by the type of work. Simple, straightforward approach to getting the marketing help you need.
The second approach is to purchase blocks of time in 10, 25, 50, 75, and 100-hour blocks. The advantage here is that you are given a discount on the time you are buying depending on the number of hours. Learn what our timebanks can be used for here.
As an independently owned company, we know what it is to be a small fish in a big market. We also know what it is to work hard and earn every customer. That’s how we know how to create your digital face to the world. You’ll never be just another customer to us — we pay attention to every detail for every one of our valued clients. We are always aiming to be Where Quality Meets Creativity.
Our goal is to help you find your voice and develop your brand in a way that reflects your unique circumstances. We want to help you grow your business by increasing brand recognition and creating a bond of trust between you and your target market. Most of all, for each patron, we promise to always work with your best interests in mind.
— Brad Colacino, Co-Founder & Partner
You could be overpaying for the amount of work you are getting. With flat monthly fees, your marketing company makes more money if it does less work.
Some months you need more, and some months you need less. On the months you need more, you’re told that there are limits, and you have to pay overages. On the months you need less, do you get a refund? Probably not. That is something we hear from prospects all the time—a big reason they switch over to us.
Does it feel as if everything is out of scope, and you are constantly negotiating? What exactly does that monthly fee cover? You have a scope of work, but do not use half of it and somehow are still paying the same price each month.
Your marketing is fragmented. You are working with multiple companies and really just want one person to talk to who can handle everything, including outside vendors.
You get exactly what you pay for. We only get paid if we are working and getting things done. Also, we give time estimates before completing new tasks.
No matter how much or how little you need each month, we’ve got you covered. Not using any hours? Your time bank will be right where it is when you need it, even if we have not heard from you in months. If you are really moving through your time bank quickly, we will be sure to communicate ahead of time and let you know.
Need some video work done? Graphic design? SEO? Social media posting? Brochure creation? Anything marketing related is probably in scope, and your time bank will cover it. Look at it this way: the labor is covered.
With us, you have one company, one point of contact, and all your marketing needs covered. We are your outsourced marketing department, and we want to succeed in our company mission: Create products that are both artfully designed and skillfully executed — or, more simply, “Where Quality Meets Creativity,” to make marketing easier (for you!).
You can choose the number of hours you want to purchase.
We invoice you for those hours. Discounted the more you buy.
We begin work as soon as your timebank is funded.
You never have to question what your money is being spent on. We will send you a report detailing every minute you were charged, so you know exactly what we are doing for you.
We will communicate to you how many hours you have left, and you can let us know if you would like to buy more. You even receive a client login for our Timebank program, where you can see your Timebank balance in real-time.