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Insights on web design, SEO, and what’s changing.

Insights on web design, SEO, and what’s changing in how people find businesses online — written by the Five Towers team.

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Latest Post

Artificial Intelligence AI SEO Optimization - difference between SEO and GEO

The Difference Between SEO and GEO (And Why You Need Both)

SEO gets you found on Google. GEO gets you found in AI search. Here's what both mean for your business — and why you need to think about both ...
What is website hosting?
October 9, 2026

What Is Website Hosting?

Website hosting is what keeps your site live and accessible on the internet. Here's what it ...
Small Web Design Agency vs Big Marketing Firm
September 25, 2026

Small Web Agency or Big Marketing Firm: Which Is Right for You?

Big firm or small team? Here's what actually changes in cost, speed, and who you talk ...
Google-AI-Search
September 17, 2026

What AI Search Actually Needs From Your Website (and Why Most Small Business Sites Aren’t Ready)

AI-powered search is changing how people find businesses — and most small business websites aren't built ...
LLMS
September 1, 2026

Why We Add llms.txt to Every Site We Build

Most small business sites have never had llms.txt configured — or have it toggled off entirely ...
small business websites and GBP
August 20, 2026

Why Most Small Business Websites Don’t Work — And What We Fix First

We look at a lot of small business websites. The same five problems show up almost ...
ai powered marketing
August 11, 2026

AI Search Marketing: The New Era of SEO

Consumer behavior online is shifting faster than most marketing strategies can adapt to, creating a new ...

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