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Insights on web design, SEO, and what’s changing.

Insights on web design, SEO, and what’s changing in how people find businesses online — written by the Five Towers team.

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Latest Post

Google-AI-Search

What AI Search Actually Needs From Your Website (and Why Most Small Business Sites Aren’t Ready)

AI-powered search is changing how people find businesses — and most small business websites aren't built for it. The two most common gaps we see: thin content and no llms.txt. Here's what AI search actually needs from your site, and what you can do about it ...
LLMS
September 1, 2026

Why We Add llms.txt to Every Site We Build

Most small business sites have never had llms.txt configured — or have it toggled off entirely ...
small business websites and GBP
August 20, 2026

Why Most Small Business Websites Don’t Work — And What We Fix First

We look at a lot of small business websites. The same five problems show up almost ...
ai powered marketing
August 11, 2026

AI Search Marketing: The New Era of SEO

Consumer behavior online is shifting faster than most marketing strategies can adapt to, creating a new ...
What Should Your Website Be Doing for Your Business?
July 30, 2026

What Should Your Website Be Doing for Your Business?

Your website has four jobs to do. Here's what they are — and how to know ...
website wireframe
July 22, 2026

What Good Website Copy Looks Like (And What Bad Copy Costs You)

Good website copy isn't about sounding impressive. Here's what it actually looks like — and what ...
AI search for small business
July 14, 2026

SEO Was Just the Beginning: What AEO and GEO Mean for Your Business in 2026

Search has changed. AEO and GEO are the disciplines your business needs in 2026 — here's ...

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