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Strategy. Design. Deployment.

Establishing brands and enhancing market presence for businesses in the Saratoga Region and beyond.

Because we handle website design, graphic design, digital marketing, content creation, communications and PR, we can be your “one-stop-shop” to have a polished and professional appearance. We’ve created designs for companies in all types of industries, including yours.

Websites.

Websites

Your website is your online brand, virtual storefront and digital image. It sets you apart from the competition and tells your story. Don’t cut corners when customers are on the line!

From simple “online brochure” sites to complicated e-commerce sites, our team can design and build high-quality and affordable custom websites to meet your needs.

We offer flexible design plans tailored to fit every business—and every budget!

Content Development

Google recently announced that content is one of the three most important factors in ranking your website higher. It is also the cornerstone of all your marketing efforts, allowing you to engage with your customers and beat out your competitors.

Content includes the writing, images, videos and audio on your blogs, social media posts, podcasts and website.

Help your audience find you with polished, professional text perfectly tailored to your business, telling your story.

Web Hosting

When explaining hosting, we like to use this analogy: Think of your domain as your street address for your website and your web host as your house or apartment. It is where your website actually lives. Well, we have a beautiful home for your website that allows for fast load times, backups, updates and affordable rent. If you are unhappy with where your website is currently living, we would love to discuss how we can move it into its new home.

Site Maintenance

We’re your “web guy.” As you manage your business, learning and mastering HTML or a page builder shouldn’t be one of your day-to-day chores. That’s why we offer maintenance plans to take care of that work for you. Along with perks like monthly traffic analysis and referral discounts, what we really supply to you is peace of mind. We handle all the important updates your site needs to stay secure and running at peak performance.

Search Engine Optimization

SEO is paramount for all businesses but especially for those whose potential customers and clients would start their buying process with a Google Search. It is quite possibly one of the most complicated strategies and also one of the most overlooked by business owners. It’s no secret that search engine results depend on the content on your site. But did you know your rank can be penalized for duplicate text? That’s why it’s important to create relevant, unique content for each of your pages. When we write for the web, we focus on a primary and secondary audience—your customer and the search engines.

Search Engine Marketing

SEM, or search engine marketing, is the practice of placing paid advertisements on Google-friendly web pages that are specifically targeted to your target market. With many effective strategies such as in market search ads or responsive display ads, SEM can play a major role in growing your business. We are able to take this one step further with our relationship with Saratoga Publishing to place ads on websites such as Saratoga TODAY, Simply Saratoga, or Saratoga Bride.

Graphic Design.

Branding

Get noticed. We’re here to help your customers spot you anywhere. Your logo should be bold and memorable no matter where it appears. But it doesn’t end there. Branding is not just your logo; it is the attachment of trust, recognition and what your business stands for.

It increases business value, generates new customers, creates trust and supports your advertising and marketing efforts. Effective branding should change how people perceive your company.

Logos

We create eye-catching, bold logos for all types of businesses. Does your logo stand out in the crowd?

Creating an eye-catching logo takes a combination of artistic skill and mathematical precision, which is exactly why it’s so fun for us. It’s also important to have consistency in both scale and color to avoid your logo looking warped, stretched or washed out. That’s where we can help. By presenting your logo in the best possible formats, we avoid those common pitfalls.

Ads

Where does a small business place its ads in today’s vast marketing universe? Our team helps you design the right ad, with the right message, and deliver that ad on the right channel for your target market. We have also partnered with a number of premier Saratoga Springs websites, magazines, and newspapers, allowing us to place digital ad campaigns more affordably than anyone else.

Graphics

Get noticed and look good. A great design will help you stand out among your competitors and get the attention of your customers. Whether it’s a storefront, an event, a campaign, a brand or a cause, we can help you form a professional image. We handle all types of screen and print designs from signs, brochures, and packages to website icons, social media posts, and more!

Print Marketing Materials

The art of face-to-face conversation is finally back! Do you have a sales conference coming up? Or maybe you’re jump-starting a new marketing campaign? Whatever you’re planning, we can handle anything your business needs. Our strong, professional designs will help get your viewers’ attention. We know how to strike that perfect balance between information and aesthetics. Our design offerings include signs, sandwich boards, decals, brochures, rack cards, flyers, fact sheets, table throws, pop-up banners, presentation folders, menus and so much more!

Social Media Images

Social media presence is a vital factor in search rankings and digital marketing, and is a great way to drive traffic to your website. It is used to establish brand recognition, capture customers’ attention and connect your business with your target market and potential customers. However, organic social media marketing alone is not enough. As marketing experts, we recommend you explore other marketing tactics that go hand-in-hand with your social media campaign to achieve long-term success (i.e. marketing automations, paid digital ads, print ads, etc).

Content Creation.

Website Content

Google recently announced that content is one of the three most important factors in ranking your website higher. It is also the cornerstone of all your marketing efforts, allowing you to engage with your customers and beat out your competitors. We can handle all aspects of website content creation, including researching, writing, editing, and formatting website content such as homepage copy, product descriptions, service pages, and more. They can create engaging, informative, and well-written content that is optimized for search engines and designed to engage the target audience.

Video

Why does YouTube have 2 billion users monthly? Because people like video! Video marketing is now one of the most effective tools to have in your marketing toolbox. Your origin story, services, and testimonials are must-haves. In a world of cell-phone videos, a high-quality video using pro equipment sets you apart from the competition. Our creative video team is ready to write, shoot, edit and deliver a high-quality piece of content at a price that won’t break the bank. Click HERE to view a recent blog.

Photography

Photography plays a crucial role in communicating your brand’s message, building brand awareness, and engaging with your target audience. Five Towers Media can create visually appealing marketing materials that help you stand out in a crowded marketplace and achieve your marketing objectives. We can capture high-quality images that are visually appealing and consistent with your brand’s image. This can include product photography, event photography, corporate headshots, and more.

Blog Writing

Blog writing is an essential component of content marketing and can help you increase your online visibility, establish industry leadership, and engage with your target audience. We can work with you to identify relevant & timely topics that will resonate with your target audience. Then, we handle all aspects of content creation, including researching, writing, editing, and formatting blog posts. To help increase the visibility of the posts in search engine results pages and drive more traffic to your website, we can optimize the blog posts by including keywords and meta descriptions.

Digital Marketing.

Marketing

Marketing is the absolute first step in acquiring new clients and customers. Marketing is the front line of your business; it is the act of generating interest with your ideal prospects before starting the selling process. Whether it is digital marketing or more traditional mediums, we have a solution.

Marketing Automation

We build marketing automation processes that manage marketing funnels and multifunctional campaigns, across multiple channels, automatically. A potential lead engages with your digital ad or QR code; they are brought to a landing page to give us standard contact information; and the customer’s contact information gets put into an email automation funnel where they receive six emails over 30 days.

Email Marketing

Still one of the most tried-and-true methods of marketing, email marketing delivers your message directly to your customers. It increases customer loyalty and drives buyer conversion though targeted messaging. Our team knows precisely what it takes to make your emails stand out and generate results.

It is an amazing way to keep top-of-mind in a low-pressure way.

Media Planning

Creating a comprehensive plan can be a daunting and time-consuming task. Let us figure out the best combination of media to achieve your objectives while you do what you do best: run a successful business. Our team will source and select optimal media platforms and work directly with them to deliver results for you. From budgeting, planning, and negotiating to scheduling, purchasing and creating, we have you covered.

Video Inbound Marketing

Inbound marketing is a method of increasing organic traffic to your website and landing pages utilizing well-done, high-quality content. Video assets attached to an effective inbound system gives us video inbound marketing. With recent changes to how Google presents video in organic search, video inbound marketing has leaped to the stage as a must-have marketing strategy. Click HERE to view a recent blog.

Social Media

Let us build a community around your brand…

When it comes to social media, there are three main factors to consider: strategy, quality of content and consistency. Our deployment team works with you to create social media strategies that grow your audience. We can deploy your marketing assets on Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok and Google My Business.

We help companies grow online!

Retargeting

Whenever you perform a search and then begin seeing ads for those items or services, you have experienced retargeting. It is what we call the “churn” of constantly being reminded of those products and services from specific advertisers. It consists of well-placed top-of-the-funnel marketing assets, retargeting pixels, landing pages and sometimes email capture campaigns designed to introduce prospects to your products and/or services and drive them to you.

Remarketing

Remarketing is an effective way to reach potential customers who are already familiar with your brand or product, and can lead to higher conversion rates and a lower cost per acquisition. It can also help to improve brand awareness and customer loyalty by keeping the brand top-of-mind as potential customers continue to browse the internet. Remarketing works by placing a tracking pixel on a website, and the tracking pixel places a cookie in the visitor’s browser, which then allows the website to target them with specific ads as they browse the internet.

Google Ads & SEM

SEM, or search engine marketing, is the practice of placing paid advertisements on Google-friendly web pages that are specifically targeted to your target market. With many effective strategies such as in market search ads or responsive display ads, SEM can play a major role in growing your business. We are able to take this one step further with our relationship with Saratoga Publishing to place ads on websites such as Saratoga TODAY, Simply Saratoga, or Saratoga Bride.

Digital Ads

We have the ability to place digital ads on multiple high-traffic websites through our online newspapers, Glens Falls TODAY and Saratoga Business Report, as well as our partnership with Saratoga Publishing. This partnership allows us to place digital ad campaigns on premier websites such as Saratoga TODAY, Simply Saratoga, or Saratoga Bride more affordably than anyone else. We can help you increase your online visibility, reach your target audience, and drive traffic to your website.

Communications.

Press Releases

Every business has a story to tell, but most business owners don’t have the time or expertise to disseminate that story. It could be a company anniversary, an exciting new product or a big promotion. We make disseminating that news easy and effective with succinct “Who, What, When, Where and Why” press releases. And the best part? Our team already has relationships with our media partners at the Saratoga TODAY newspaper, Saratoga Business Report, Glens Falls TODAY, Simply Saratoga magazine, and Saratoga Bride magazine.

Content Creation

This includes creating press releases, blog posts, social media content, and other written or visual materials to share with the media and public to build and maintain your reputation, increase visibility, and communicate effectively with your target audiences.

READY TO GET THE CONVERSATION STARTED?

We look forward to hearing from you.