What We Do
Behind every website, blog, social media post, ad campaign and dollar spent, there needs to be a cohesive idea that brings it all together. That idea is a blend of your company’s core values and business goals. We take your “idea” and create custom campaigns tailored to meet your goals.
Marketing is the absolute first step in acquiring new clients and customers. Marketing is the front line of your business; it is the act of generating interest with your ideal prospects before starting the selling process. Whether it is digital marketing or more traditional mediums, we have a solution.
We build marketing automation processes that manage marketing funnels and multifunctional campaigns, across multiple channels, automatically. A potential lead engages with your digital ad or QR code; they are brought to a landing page to give us standard contact information; and the customer’s contact information gets put into an email automation funnel where they receive six emails over 30 days.
Still one of the most tried-and-true methods of marketing, email marketing delivers your message directly to your customers. It increases customer loyalty and drives buyer conversion though targeted messaging. Our team knows precisely what it takes to make your emails stand out and generate results.
It is an amazing way to keep top-of-mind in a low-pressure way.
Creating a comprehensive plan can be a daunting and time-consuming task. Let us figure out the best combination of media to achieve your objectives while you do what you do best: run a successful business. Our team will source and select optimal media platforms and work directly with them to deliver results for you. From budgeting, planning, and negotiating to scheduling, purchasing and creating, we have you covered.
Every business has a story to tell, but most business owners don’t have the time or expertise to tell that story. It could be a company anniversary, an exciting new product or a big promotion. We make disseminating that news easy and effective with succinct “Who, What, When, Where and Why” press releases. And the best part? Our team already has relationships with media partners in Saratoga County and surrounding communities.
Video Inbound Marketing
Inbound marketing is a method of increasing organic traffic to your website and landing pages utilizing well-done, high-quality content. Video assets attached to an effective inbound system gives us video inbound marketing. With recent changes to how Google presents video in organic search, video inbound marketing has leaped to the stage as a must-have marketing strategy. Click HERE to view a recent blog.
Why does YouTube have 2 billion users monthly? Because people like video! Video marketing is now one of the most effective tools to have in your marketing toolbox. Your origin story, services, and testimonials are must-haves. In a world of cell-phone videos, a high-quality video using pro equipment sets you apart from the competition. Our creative video team is ready to write, shoot, edit and deliver a high-quality piece of content at a price that won’t break the bank. Click HERE to view a recent blog.
Social Media Deployment
Let us build a community around your brand…
When it comes to social media, there are three main factors to consider: strategy, quality of content and consistency. Our deployment team works with you to create social media strategies that grow your audience. We can deploy your marketing assets on Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok and Google My Business.
We help companies grow online!
Whenever you perform a search and then begin seeing ads for those items or services, you have experienced retargeting. It is what we call the “churn” of constantly being reminded of those products and services from specific advertisers. It consists of well-placed top-of-the-funnel marketing assets, retargeting pixels, landing pages and sometimes email capture campaigns designed to introduce prospects to your products and/or services and drive them to you.