Skip to main content

On-Location Video vs. Studio Video: Which is Right for Me?


On-Location Video vs. Studio Video: Which is Right for Me?

By Mack Hawthorne

Every business needs a video (or several) – they’re one of the strongest, most succinct, and most sincere ways to get your messages across to your intended audience. Something we often get asked is, “Should we shoot the video at our location, or yours?” It’s an important question to ask, but there’s no universal answer we can give every client. Every client’s needs are different; and so are the strengths of each shooting environment.

Let’s break down these strengths – what each method is good for, and why they are the right choice for you.

On-Location: The Personal Touch

1. If the value your business provides is visible and tangible, shooting on-location is an absolute must. Some examples of this are obvious – eateries present their food and atmosphere, blue collar businesses present their workmanship and “before-and-afters” – but just about every business provides something that a designed set does not; an authentic, personal touch. Think about it like this, if the background of your shot is a plain studio wall, the only personality conveyed in that shot is that which the talent provides. But most of us don’t work in a completely sterile environment – our desks are covered in family photos and trinkets, our walls are plastered with postings and certificates, and even our choice of chair and desk conveys something about us. Shooting in the environment that you’ve made your own lends more of yourself to the shot, making it more interesting and personable to any and all viewers.

2. One of the most important things we shoot is B-Roll. These are natural shots of you, your business, your employees, etc. While facsimiles of this can be created with stock footage (generic video shot by other studios) and photos treated with the “Ken Burns” effect (where a still photo is panned at a slow speed to create the illusion of movement), the value you get from shooting actual content is insane in comparison! The strength of video in general lies in showing clients what you do. It’s hard to bring a construction site or a signature hamburger with you, and B-Roll strengthens that message by showing, not telling.

3. Because going on-location has a certain commitment to it already, it’s only natural that the process includes shooting enough content for several videos. While there’s always several important shots we have in mind for a single shot before going to a shoot, there’s opportunities for dozens of other shots in between each of these. This means that, when you have another idea for a video six months in the future, we will have much of what we’d need to make it already, saving you time and money in the long run.

Here’s some perfect examples of fully on-location videos we’ve produced:

Studio: Complete Control

1. Is the lighting in your office awful? Is your ventilation, fridge, or coworker too noisy to allow for good audio? That isn’t the case for our studio. While we are a whiz at correcting flaws in posts, not every flaw is salvageable. We can get perfect lighting and audio by shooting in our controlled environment. No cars, no phone calls, no fan noise – all you.

2. We do all of our work in a timely manner, but shooting in our studio cuts your time commitment in half. The studio is already set up when you come in, the script is prepared in advance, and we can shoot your entire component as quick as 15 minutes!

3. Setting up equipment at your location takes time, and can pose obstacles to your working environment. Getting everyone to quiet down, keeping uninvolved people out of the shot, and ensuring no employees or visitors trip over the necessary cables, can be more of a hassle than you’re willing to deal with. Shooting at our location eliminates all of that – it’s completely unintrusive.

Here’s some perfect examples of fully in-studio videos we’ve produced:

The Best of Both Worlds

Both options have strengths on their own, as you’ve seen. But another great kind of video is one that utilizes the strengths of both. When you pair on-site B-Roll and job shots with a well-lit and mastered studio testimonial, you end up with a video that’s incredibly powerful on both sides of the coin. This results in strong direct examples of the value you provide, with a professional quality structure that backs up your argument.

Here’s a perfect example of a hybrid video we’ve produced:

Which is Right for Me?

This blog will give you ideas about which shooting method is right for your company, but the advice was generalized. We will be happy to provide a more specific and structured suggestion for you and your business. Contact us today to make your dream video a reality!

Continue reading

Thing to Consider When You Are a Contributing Writer


Things to Consider When You Are a Contributing Writer

By Amanda Graves

Writing is a skillset that some people love, while others dread the task. However every business, no matter what industry they are in, needs to have someone who can clearly communicate their ideas and thoughts to their target audience. Therefore, the good news is if you are one of the people who loves writing and can do it well, there will always be employment opportunities. That being said, even great writers can struggle when it comes to writing for another business. It is its own skillset to be able to adapt your writing style to meet your employers needs. For example, a lifestyle magazine and a business magazine have different target audiences so how you write a story for either one will be different. Below is a list of things that will help you improve your reporting skills and make you more adaptable and marketable to a variety of different industries.

Research is Your Best Friend

Many people associate reporting with interviews and writing. However, any reporter knows the most important work starts before the interview even takes place. In order to know what questions to ask, you must have a general understanding of the topic/person you are writing about. Luckily modern technology makes this a much easier process, but it should not be rushed. Spend the time finding out as much information as you can. The goal is not to become an expert in a topic, but be informed enough to ask the right questions. While you’re researching, consider what the publications market audience is, and why they would be curious about that topic. What questions emerge in your head? What are you still confused about? These are all great prompts that will help you know what to ask in the actual interview.

Be an Active Listener

When it comes to the actual interview, the less you talk the better. The goal is to hear what the interviewee has to say and let them share their story. Some people can be nervous when first being interviewed, so your questions help give them a starting point to further explain. Make sure to listen closely and ask follow-up questions as they arise. Even if you think something is common sense, it is always better to clarify than make an assumption. You’ll be happy you asked that question when going to write the story and have all the answers you need.

What is the Purpose of the Story?

The question above might seem obvious to you when you first begin to write. It is easy to overlook because you probably have the topic when you were assigned the story. However, as transparent as it might be, while you’re writing it is easy to get off-track or completely miss the purpose entirely. Oftentimes when a writer gets “stuck” while writing it is because they’re overthinking the story. Is it supposed to be informative about a business? What is the target demographic? Going back to the original purpose can help give you direction about what details you need to include and what can get cut.

Informational Does Not Mean Boring

One of the biggest misconceptions is that as a contributing writer, unless you’re writing an Op-Ed, you shouldn’t showcase your voice at all. Of course it’s not an opinion piece and you should stay clear of inserting yourself into the story, but you don’t have to be dull with your writing. The best way to interest others and showcase your writing abilities is to think about what stood out to you during your research. Did someone say something in the interview that was memorable? Was there something you learned that you did not expect? If this is the case, then you’re probably not alone. The thing that fascinated you will probably also be of interest to the people reading the story. 


Overall, writing involves a lot more practice than people assume. Everything mentioned above is a skillset that takes effort and time to improve. The more interviews you do, and articles you write the easier it becomes and you’ll find your own style along the way.

Continue reading

Making the Call: Deciding When to Use Outsourced Marketing


Making the Call: Deciding When to Use Outsourced Marketing

By Brad Colacino
Partner & Co-Founder

I’m going to start this article by telling you a little bit about yourself: You’re a relatively new business owner, in the early phases of hanging your own shingle and setting out to do a better job than any of the bosses you’ve had before. You’re not just good at what you do – you’re excellent at it. But very quickly, you’re discovering just how different it is to run a business that does or produces the thing that you’re good at. In other words, you’re realizing how much work it’s going to take to really make your business succeed.

At this point, you may be thinking, “What did I get myself into?” But what you should be thinking is, “Let’s do this!!”

This is a very, very common path for new business owners to take. It takes a different skill set to be an expert in a field than it does to run a business. And as your business grows, you, as a business owner, are going to have to start making tough decisions about where your time is spent. Luckily, plenty of resources are available to help this transition.

As I started my own journey into entrepreneurship, this was exactly what I went through. Forming a graphic design company in the halcyon pre-pandemic era, I thought, ‘This is great. I’ll just draw and color all day and I’ll make plenty of money to support myself.’ I didn’t plan on all the little things – going to the bank, attending networking events, some bizarre thing called “bookkeeping”… the list was extensive.

It’s easy to see all those steps now, 7 years later, with the benefit of 20-20 hindsight. But back then? It was like trying to piece together an endless Rubix cube. Fortunately, I learned what many other successful business owners have learned – this is not a road that you take alone.

The key for me was simple: I started outsourcing. First, it was my books. That was an easy call. I hate bookkeeping, I’m not good at it, and I’m not willing to invest the time it would take for me to improve my skill. But I also know how critical that function is to any business. Next was payroll, then accounting. Before long I was back in the driver’s seat and able to focus on the core business, able to focus on sales, and able to continue a positive growth trend.

It’s common for people to hear the term “outsourcing” and immediately think of some huge Walmart-sized call center. But that’s not the case. When I use that word, I’m talking about using local companies to augment what I can’t afford to hire full-time. By leveraging the strength of our business community, and the expertise right next door, that’s when we can truly unlock our full potential.

At Five Towers Media, we are set up to be the outsourced marketing partner for growing businesses. It’s where we excel, and it’s where we find our best partnerships. So let’s take a few minutes to explore the benefits of outsourcing, and why that could be a great fit for your business.

The “Why”: Expanding on the Benefits of Outsourced Marketing

We’ll start with what we know: marketing is crucial to any business, new or established, as it helps spread the word about your services or products and expands your customer base. However, not every small business owner has the time or expertise to effectively manage marketing tasks. Do you know the basics of website creation and management? Are you familiar with the principles of graphic design for advertisements? What’s a good monthly budget for paid Google ads? What the heck is a throughline?

This is where outsourcing to a small marketing agency comes into play.

When you partner with a small marketing agency, you gain access to a team of experts who live and breathe marketing. These professionals are up-to-date with the latest trends, tools, and technologies necessary to craft successful strategies tailored to your business needs. Whether it’s SEO (search engine optimization), social media marketing, or content creation, these specialists can elevate your brand’s presence in your target market.

Imagine for just a minute what it would cost to hire that team full-time. From employee salaries, benefits, not to mention the hiring & retention cycle, it can be a significant drain on your company pocketbook. Is it too much work for one person? Too little? What if they need support? Heck, what if they’re on vacation?

An outsourced marketing department solves those problems. The team is entirely “on-demand,” working when you authorize it and not a minute more. The hiring and retention? That’s on them. Slow month in accounts receivable? You can just hit a temporary pause button—try doing that with a full-time salaried employee.

Your marketing partner is supposed to fit within your budget, providing net-positive value to your business. Services can be precisely tailored to your needs and goals, and the team (as a whole) will have many times the knowledge and experience of a single in-house employee. After all, “None of us is as smart as all of us.”

Your Time is Your Money

For any small business owner, time is a form of currency in and of itself. Outsourcing your marketing frees up your schedule to focus on core business activities while the agency handles the complexities of marketing campaigns. The agency takes your direction and can manage mostly self-sufficiently, freeing you from micromanagement or having to learn yet another set of tasks that take you even further away from your core specialty.

This time-saving aspect becomes even more critical during peak business periods or major product launches when your attention is needed most elsewhere in the business. Marketing agencies can handle the increased workload without the need for you to hire additional staff or redirect existing staff from critical tasks. You can scale your marketing efforts up or down based on business performance, seasonal demands, or budget changes. That flexibility is crucial for small businesses that need to pivot quickly in response to market conditions. This sort of elasticity is nearly impossible with full-time hires.

Moreover, because agencies work with a variety of clients, they have access to pricing tiers and tools that individual businesses might find cost-prohibitive. They can offer more for your marketing dollar, from bulk buying ad space to accessing premium-level services at a lower cost due to their broader client base. Their experience over varied industries gives them an edge in seeing first-hand what works and what doesn’t, providing you with valuable insights into your own strategy.

Choosing the Right Marketing Agency 

The foundation of any successful partnership lies in shared values and vision. When selecting a marketing agency, it’s crucial that they grasp and align with your business ethos. This alignment ensures that every marketing strategy they develop acts as an authentic extension of your brand identity. Agencies that resonate with your business values can more effectively craft messages that appeal to your ideal customer base, enhancing customer loyalty and brand integrity. For instance, if your business prioritizes sustainability, working with an agency that has experience in eco-friendly campaigns and communicates these values can make a significant difference in how your brand is perceived.

Speaking of communication, an effective strategy in this area is also key to any successful outsourcing relationship. Opt for an agency that not only has structured processes for regular updates but also values openness and responsiveness. Agencies that prioritize transparent communication will keep you informed about the progress of your marketing campaigns and any challenges that arise. This should include access to performance metrics and a clear breakdown of how your budget is being utilized. Regular meetings, comprehensive reports, and the availability of your account manager for queries should be part of the service agreement. This transparency builds trust and allows you to feel more connected to the process, ensuring that the marketing strategies remain true to your objectives.

It’s important to keep in mind that marketing is very much a “show me” industry and less a “tell me” industry. What does that mean for you? Seek out a proven track record. An agency’s portfolio and case studies are windows into their practical capabilities and expertise. By examining their previous work, you can gauge the breadth and depth of their experience. Look for variety and creativity in their projects, but also consider relevance to your own industry. Agencies that showcase successful case studies in your sector or have a history of overcoming similar business challenges can be particularly beneficial. These examples also demonstrate the agency’s ability to measure and deliver results, giving you a concrete basis for expecting them to replicate similar success with your campaigns.

Lastly, the ideal marketing agency understands that each small business is unique, with its own set of challenges and goals. Therefore, a flexible approach tailored to your specific needs is essential. The agency should be willing to adjust their standard services to better suit your objectives, whether that involves focusing more intensely on digital marketing, crafting a localized outreach plan, or integrating new marketing technologies. Additionally, they should be agile enough to respond to changes in your business environment or shifts in the market by adjusting strategies and tactics without losing momentum. Customization in this way not only ensures that the marketing efforts feel personal and targeted but also maximizes your return on investment by addressing the most effective areas for growth.


Closing Thoughts

Outsourcing your marketing can be a game-changer for your small business. It allows you to focus on what you do best—running your business—while experts take care of spreading the word to attract and retain customers. The decision to partner with a small marketing agency like ours not only provides access to specialized skills and knowledge but also offers a cost-effective solution to grow your brand and reach your goals.

By considering the benefits and choosing the right agency, you can ensure that your marketing efforts are in good hands, allowing you to reap the rewards of professional expertise and innovative strategies tailored just for you.

I’d encourage you to schedule an introductory meeting with Five Towers Media to see if we’re the right fit for you and your business. 

Continue reading

Capturing Your Brand with Photography


Capturing Your Brand with Photography

By Lillian Buck

Businesses are a reflection of people. Like any other person walking down the street, businesses are constantly judged based on first impressions. From fonts and colors to unflattering pictures and spelling errors – a customer analyzes all of this and forms their own assumptions. 

However, these impressions can be influenced by carefully constructed branding decisions. As such, photography and graphic design must work in tandem to best capture the authentic and unique personality of your company. Or at least help give it a well-earned makeover, if necessary. 

Gaining Credibility Through Photography

When creating your brand identity, it is important to establish a recognizable voice and image. Especially in a digital age in which people may use images that misrepresent their product or service. Whether accidental or intentional, these poorly chosen images can negatively affect your company by creating a grandiose image…No one enjoys being Catfished. 

However, this doesn’t mean that all stock imagery is bad or that all shaky pictures can be used to generate authenticity. When selecting images and creating graphics, a graphic designer must analytically dissect every element of the image. This portion of the creative process helps us best determine how to accurately portray your brand identity.

Fostering Connections With A Photograph

On-site photography, product photography, and candid photography are essential to building trust between you and your customers and make for great promotional material. These photographs can help the viewer build positive associations with your company.

Examples of these photographs include: product photography; trade-specific machinery/equipment; candid shots of your team working; before and after shots; updated headshots and group shots; and more. When shot with an appealing composition and edited, these images set the basis for what your customer can expect.

In Conclusion

It is vital to maintain an updated portfolio and social media presence when fostering and maintaining connections with your clients. If you fall behind on such, you could lose potential customers to a competing company as your marketing becomes outdated and your services lose their appeal.


Continue reading

In Defense of Corniness


In Defense of Corniness

By Mack Hawthorne

Every business wants to appear as professional as possible. It’s only natural! You’re asking a client base to trust you with their money, time, and sometimes even proprietary information. This calls for a display of traits worth trusting – reliability, discipline, et al. But there’s a downside to this approach… It’s not innately engaging.

Backed Engagement

It’s not difficult for a piece of content to have a backed style of engagement. This refers to a video, article, or similar piece where the core content of the video – narrative, footage, call-to-action – are all fully supported by what the connected business is offering. Consider as an example a 30-second video about a plumber; the quality of service specifically demonstrated in the video is an important precursor to a customer’s phone call, but the motivation for the viewer to choose to engage with said content is that they need a plumber, have a friend who needs one, or suspect they will need one soon. Someone who has no need for or interest in plumbing isn’t actively seeking out your videos, and should those people stumble upon them, the likelihood that they’ll remember you later is unfortunately low.

The Human Memory

Human beings are capable of great feats of memory in general, but this isn’t consistent from person to person; some people will recall exact moments from years before with stunning clarity, while others will struggle to remember the glasses on top of their head.
What is consistent is that the information anybody will choose to retain – and for how long – is directly proportional to both how important said information is, as well as how much they enjoy it. Understanding this relationship is key to making sure your marketing efforts will be successful.

When Backed Engagement Fails

If you’re lost in a swarm of similar offerings, standing out is challenging. You can grab a few customers on random chance as long as the quality of your work is good, but getting picked as most people’s first choice takes more than a standard informative piece. Big Jim’s Plumbing, Ralphie’s Plumbing, Eddie’s Plumbing… They all do a good job, none of them would still be in business at all if they snaked toilets with an actual snake. What is it that really sets them apart?

Innate Engagement

When you’re off the clock, don’t have any pressing concerns and are looking for entertainment, what kind of content do you seek out? Do you go out of your way to watch informative advertisements? Even people who are in the mood for more informative content, like documentaries and how-to videos, wouldn’t generally look for one about plumbing – they’d pick a topic they find more interesting, like World War II, chocolatiers, machinists, etcetera. This is the key point to keep in mind – people are, from a marketing perspective, self-serving. When they’re in need of plumbing, they’ll look for a plumber and find Big Jim; but never before, and never after. They don’t care about Big Jim; they care about their own needs. So, how does Big Jim make sure that when people do need plumbing, they think of him?

What Dealerships Have Figured Out

Let’s face it – car sellers are a pain in the butt. Locals will be very familiar with such campaigns as “It’s a crime to pay more than a dime” from Fogg’s Automotive, or “Huuuuuge” from Fuccillo. But these campaigns succeed for two main reasons:

1. They stick in your mind. As annoying as they might be, the constant variations of the campaign constantly playing work their way in. So, as irritating as they might be, when you do find yourself in need of a car, your first thoughts will be pretty predictable.

2. The annoyance of the campaign does not harm the quality of their product – cars. You know they sell them, you know they’ll be reliable enough, you saw the prices they advertised, and no amount of “Huuuuuuge” will interfere with that.

While the first point seems like the more important one, the second one is actually the
bigger deal… But because of that, this specific strategy only works well for dealerships.
Few products and services are so protected against idiocy that you can deliberately irritate your target market and find success rather than derisive failure.

How (And When) You Can Use Corniness to Your Advantage

Some businesses take themselves so seriously that they never find a way to resonate with the larger market. Adding some light-heartedness to your marketing can really take the edge off and widen your appeal… But this is a very difficult thing to force. If you try out a new slogan but your gut tells you it’s a bad fit, it probably is. However, most businesses have natural charisma points that can be used effectively in marketing. If your head salesman is a cool guy that clients love to meet but your marketing videos are purely informative, you’re holding back a key strength of your business. If your team interplay is great, that could be worth highlighting.

Exactly how important this can be is tied closely with how exciting your business is. If you build custom hot rods or maintain a huge indoor trampoline park, your need for this kind of marketing will be pretty limited… But if you’re an accountant or a wealth management specialist, you may want to consider adding a little pep alongside your informative content.

Continue reading

1 Change to Make to Your Marketing in 2024


1 Change to Make to Your Marketing in 2024

By Michael Nelson

When I talk to business owners about their marketing efforts, they always tell me they can sell to “anyone” and “everyone”… But for most companies, it’s financially impossible to market to “anyone” and “everyone.”

B2B companies, hear this: the most important change to your marketing this year will be to Redefine and Refine your target market to create “The List.”

Here are the steps to redefining and refining, with some examples of how we’ve handled this ourselves here at Five Towers:

1) Take a second pass at DEMO, GEO, and Psychographic Info.

Our objective here is to narrow down these categories. For us, we started with a smaller geographic area; logistically, we can work with anyone anywhere, but the businesses we love to work with are located in Warren, Washington, and Saratoga Counties.
We also narrowed down our demographics, specifically with regard to industry types – we love to support blue collar businesses, manufacturers, and professional services (attorneys, CPA’s, financial services, etc). What we’ve found is that narrowing down our Geo and Demo also changed our Psychographics. Our target market does not want to worry about the hottest creative trends or staying up to date on best practices in a fast moving environment. In many cases, our Target Market has a Marketing Coordinator who needs the resources of a large team but does not have the budget for in-house employees.

2) Reach out to current clients…

…that fit this refined targeting data, and interview them to help refine Psychographic Data. This is also a great way to ask for a Google review or testimonial. You are looking to get their reason for loving the work you do and why they continue to work with you.
This will help with #1 above and also help you refine your messaging. If you do this for 5-7 clients, you will have some great data and can look for the overlap. If all of your clients say “it takes a ton of weight off their shoulders to be able to count on you and your team,” you should probably include similar messaging in your marketing efforts.

To learn more, read the full article at:

Continue reading

Nurturing Genuine Connections: The Essence of Customer Service in the Digital Era


Nurturing Genuine Connections: The Essence of Customer Service in the Digital Era

By Odellia Purdie

In an era dominated by digital interactions, where automated bots and misleading ads seem to reign supreme, the significance of authentic customer service has never been more pronounced. People are tired of feeling like just another number in a database. They want to be heard and valued as individuals, not just as consumers. That’s why building genuine connections is crucial for businesses, especially amidst the frustration caused by bots and deceptive advertising.

In the rush for efficiency, many companies have relied too heavily on automated systems and generic responses. But what customers truly crave is empathy, understanding, and a sense of being cared for by a real person. By reaching out directly to customers through personal communication channels—like phone calls or handwritten notes—businesses can show they genuinely care about their customers’ experiences and well-being.

Personalized outreach isn’t just about making customers feel good—it’s also a smart business move. By engaging in one-on-one conversations, businesses can gain valuable insights into their customers’ preferences, pain points, and aspirations. This knowledge can then be used to improve products, enhance services, and tailor marketing strategies to better meet customer needs.

In today’s noisy digital landscape, authentic connections are a rare commodity. By prioritizing genuine customer service and investing in personal communication, businesses can set themselves apart from the competition. Building trust and loyalty with customers is key to long-term success in the digital age.

While technological advancements have revolutionized the way businesses interact with customers, they should not come at the expense of genuine human connections. By reaching out directly and building personal relationships, businesses can cultivate trust, loyalty, and long-term success in the digital age. Let’s embrace the power of human connection and elevate the standard of customer service for a brighter, more fulfilling future.

Continue reading

Spark Your Social Media Engagement

Spark Your Social Media Engagement

By Abby Monson

Is your brand struggling to gain momentum on social media? 

You’re not alone! 

Social media has become more and more flooded over the past ten years, making it feel impossible to stand out from the crowd. Despite this challenge, it’s absolutely worth investing effort into growing your brand’s following. Here are 5 key strategies to help spark your social media engagement:

1. Enhance your Instagram profile

Let’s start with the basics: your profile. Does it align with your brand image? Focus on elements such as your Instagram bio, profile picture, and bio link. These aspects shape your brand identity and influence your account’s visibility. Choose a search-friendly username, opt for a clean logo as your profile picture, and carefully select where your bio link is driving people to promote meaningful traffic and conversions.

2. Foster engagement with customers

Boosting your Instagram followers involves active engagement with your audience! Respond to and share their posts to harness the power of user-generated content (UGC). Also, make sure you are responding promptly and supportively to comments and messages. This demonstrates care and increases the likelihood of your followers becoming customers. Personalize your interactions to emphasize the human side of your brand.

3. Avoid fake followers 

While buying followers may seem tempting for quick growth, it has significant drawbacks. Real people can share, like, comment, and actively engage with your Instagram posts. Moreover, genuine followers value the time you dedicate to interacting with them. Displaying this level of authenticity holds greater power and durability compared to resorting to purchasing likes and followers.

4. Test out content

Crafting content that resonates with your audience is 100% more difficult with Instagram’s tricky algorithm. This means testing out content to see what your audience likes best is crucial! 

It can be helpful to take a look at your competitors. Avoid copying content outright, but use it as an opportunity to generate new ideas and gain insight on what people are engaging with.

5. Create content that delights your audience

Creating content that your followers actually benefit from directly correlates with your growth and their desire to stick around. Hint: popular accounts cultivate fans and communities, not just followers! Focus on creating content that your audience will get something from in return, whether it’s a laugh, a life-hack, or teaches them something new. 

Consider content like tutorials, humor based reels, posts focused on social causes, story-telling posts, and re-sharing UGC content like their positive comments and messages.

In Conclusion

Growth on social media rarely happens overnight. It takes work and dedication to utilize it to build up a successful brand. Take advantage of these 5 tips to start making it happen!

Does managing social media seem daunting to you? At Five Towers Media, we can do the work for you! Schedule your free consultation today. 

Continue reading

The Crucial Role of Finding Your Voice


Unveiling Your Brand Symphony: The Crucial Role of Finding Your Voice

By Katherine Kressner

In the bustling world of marketing and advertising, where competition is fierce and attention spans are fleeting, finding your voice is not just an option, it’s a necessity. Your brand’s voice is the unique melody that sets it apart from the cacophony of messages bombarding consumers daily. In this blog, we will explore the importance of discovering and honing that distinctive voice to create a harmonious connection with your audience.

1. Authenticity Resonates 

Authenticity has become a rare and valuable commodity. Your brand’s voice is not just about the words you use but the sincerity behind them. Consumers today are savvy; they can discern between a genuine brand and one that’s merely putting on a facade. When your marketing and advertising reflect an authentic voice, it builds trust and credibility, fostering a deeper connection with your audience.

2. Stand Out In The Crowd

Imagine a crowded marketplace where every brand is vying for attention. To cut through the noise, you need a distinct voice that captures the essence of your brand. Whether it’s through humor, sincerity, or a touch of sophistication, a unique voice helps your brand stand out in the minds of consumers. It becomes a recognizable element that sets you apart, making it more likely for your audience to remember and choose your brand over others.

3. Build an Emotional Connection

Humans are emotional beings, and emotions often drive purchasing decisions. Your brand’s voice can tap into these emotions, creating a connection that goes beyond mere transactions. By aligning your voice with the values and aspirations of your target audience, you create a bond that extends beyond product features. This emotional connection not only fosters customer loyalty but also transforms consumers into brand advocates who willingly share their positive experiences.

4. Consistency Breeds Familiarity

Consistency is key when it comes to brand communication. Your voice should be consistent across all channels, from social media and advertising to customer service interactions. This uniformity helps in building familiarity and trust. When consumers encounter a consistent voice, they are more likely to remember your brand and associate it with positive experiences, reinforcing your identity in their minds.

5. Adaptability in a Dynamic Market

The business landscape is dynamic, and consumer preferences are ever-evolving. Your brand’s voice should be flexible enough to adapt to changing trends while maintaining its core identity. Being adaptable allows your brand to stay relevant and resonate with different demographics, ensuring that you don’t get left behind in an ever-shifting market.

In Conclusion

In the symphony of marketing and advertising, your brand’s voice is the melody that lingers in the minds of consumers. It’s the key to creating a lasting impression, fostering authenticity, and building a connection that goes beyond transactions. So, embrace the journey of finding and refining your voice—it’s not just a marketing strategy; it’s the heart and soul of your brand.

Find your voice with Five Towers Media. Schedule your free consultation now!

Continue reading

The ABCs of ABM (Account-Based Marketing)


The ABCs of ABM

By Rosetta Annino

Staying ahead of the curve is not just an advantage – it’s a necessity. In the ever-evolving landscape of digital marketing, Account-Based Marketing stands out as a strategic powerhouse. Its emphasis on personalization, efficiency, alignment, data-driven decision-making, increased ROI, and enhanced customer retention make it a must-have for businesses looking to thrive in the modern marketplace.

Unlike broad marketing that tries to reach many people, ABM focuses on tailoring messages for individual accounts. It’s like having personalized conversations with the people or businesses you really want to connect with. If you haven’t already embraced ABM, now is the time to make it an integral part of your marketing playbook and unlock the full potential of your business.

Why ABM Matters

Personalization that Resonates:

ABM revolves around hyper-personalization. Instead of casting a wide net and hoping to catch leads, ABM targets specific high-value accounts. By tailoring your marketing efforts to the unique needs and pain points of these accounts, you’re not just reaching prospects – you’re connecting with them on a deeper level. This personalized approach fosters stronger relationships and increases the likelihood of conversion.

Efficient Resource Allocation:

In the world of marketing, resources are precious commodities. ABM allows you to allocate your resources strategically by focusing on accounts that matter most to your business. This means a more efficient use of time, budget, and manpower. Rather than spreading your efforts thin across a broad audience, you can direct them where they’re most likely to yield results.

Alignment of Sales and Marketing:

One of the perennial challenges in many organizations is the misalignment between sales and marketing teams. ABM bridges this gap by fostering collaboration and shared goals. When both teams are on the same page, the result is a seamless and coordinated approach to engaging target accounts. This alignment not only streamlines the sales process but also enhances the overall customer experience.

Data-Driven Decision Making:

ABM relies heavily on data and analytics. By leveraging insights into your target accounts, you can make informed decisions about your marketing strategy. This data-driven approach allows for continuous optimization, ensuring that your efforts are always aligned with the evolving needs and behaviors of your target audience.

Increased ROI and Revenue:

The ultimate goal of any marketing strategy is to drive revenue, and ABM excels in this aspect. By focusing on high-value accounts with a higher likelihood of conversion, ABM often results in a more significant return on investment (ROI). The precision targeting and personalized messaging lead to increased engagement and, ultimately, more closed deals.

Enhanced Customer Retention:

ABM doesn’t end when a lead becomes a customer. In fact, it’s just the beginning. The personalized approach that defines ABM continues throughout the customer lifecycle, fostering loyalty and encouraging repeat business. By consistently delivering value and understanding the evolving needs of your customers, you can build lasting relationships that go beyond the initial sale.

How ABM Works

Spotting Important Accounts:

ABM starts by figuring out which accounts are most important for your business. This involves working closely with both marketing and sales teams to pick out the accounts that are the best fit. This is also known as your Target Market.

Getting to Know Each Account:

Once you’ve chosen your important accounts, it’s time to learn more about them. What are their needs, challenges, and goals? This information is key to creating messages and content that will speak directly to your client’s pain points.

Using Different Ways to Connect:

ABM uses a mix of methods to connect with chosen accounts. This might include personalized emails, social media messages, custom content, and even events designed just for those accounts. The idea is to make sure the experience is consistent and personal at every step.

Teamwork Between Sales and Marketing:

ABM is all about teamwork. Your sales and marketing teams work together closely to make sure everyone is on the same page. This teamwork ensures that marketing efforts line up with the sales strategy, making the approach more effective.

Learning and Adjusting as You Go:

ABM relies on data to make smart decisions. By regularly checking how well your campaigns are doing, you can make changes to make them even better. It’s like fine-tuning your strategy, based on what’s working and what isn’t.

In Conclusion 

As you dive into the world of Account-Based Marketing (ABM), think of Five Towers Media as your seasoned co-pilot. We’re not just another agency; we’re the GPS for your marketing journey. In the land of digital strategies, we’re the ones who know the shortcuts, the scenic routes, and how to dodge the occasional marketing pothole. ABM might sound like alphabet soup, but with us, it’s more like a secret code for unlocking success. So, why go solo in this marketing adventure when you can have Five Towers Media riding shotgun? Let us help you navigate. Success loves good company!


Continue reading