Michael Nelson is the founder and owner of Five Towers Media, a marketing and web design agency based in Saratoga Springs, New York. The agency serves small businesses across upstate New York, focusing on Warren, Washington, and Saratoga Counties.
Five Towers Media specializes in WordPress websites, managed hosting, and local search optimization. Under Michael’s direction, the agency has built a practice around Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — making sure local businesses stay visible as customers shift from Google to AI assistants like ChatGPT, Claude, and Perplexity.
Michael also publishes Buying Local, a regional digital publication that connects upstate New York readers with the businesses and stories that define the area.
Outside of work, he runs a small farm near Saratoga Springs, raising sheep, pigs, and poultry.
