Website Design & Build

Custom Website Design for Small Businesses — Saratoga Springs, NY

You need a site that works for your business.

A website that looks good on screen isn’t enough. Every website we build is designed around your brand, your customers, and your goals. From discovery through launch, we handle every detail.

Discovery → Strategy → Design & Development → Review & Launch

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Starting at

$4,000

Final cost depends on scope

Custom WordPress build
Mobile-responsive
On-page SEO included
GA4 + GSC connected
60–90 day timeline

What’s Included

Everything you need to launch.

Every website build from Five Towers includes the full stack — design, development, SEO foundation, and analytics setup. Nothing is an afterthought.

Built for your brand

Every site is designed around your brand, your audience, and what you’re trying to accomplish — not pulled from a generic template and swapped with your logo.

Mobile-responsive

Your site works perfectly on desktop, tablet, and mobile before it ever leaves our hands. Tested across devices and browsers at every stage.

WordPress development

Built on WordPress — the platform that powers over 40% of the web. Easy for you to manage after handoff, with a straightforward dashboard for content updates.

Basic on-page SEO foundation

Title tags, meta descriptions, schema markup, and XML sitemap — all configured at launch so your site is ready for search from day one.

GA4 + Search Console

Google Analytics 4 and Google Search Console are connected and verified at launch. You’ll have visibility into traffic, search performance, and user behavior from day one.

llms.txt created and configured

Every site we build includes a properly configured llms.txt file — so AI systems like ChatGPT, Claude, and Perplexity can accurately understand, reference, and cite your business.

Add-on

Need copy too? We’ve got you.

Don’t have copy ready? We write it. Homepages, service pages, about pages, and more — written in your voice, optimized for your audience and search intent. Ask us about copywriting when you book your free call.

What’s not included in a website build.

The build includes an SEO foundation. Ongoing SEO/AEO/GEO monitoring is a separate service.

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How It Works

Four steps from first call to launch.

Every project follows the same clear process — so you always know where you are and what comes next. No surprises, no hand-offs.

Discovery Call

Free 30–60 minutes to understand your business, goals, and what the site needs to accomplish. We’ll ask a lot of questions — and you should too.

What to Bring

Strategy & Scope

We define the page structure, functionality, and deliverables. You sign off on the proposal before any work begins.

Design & Build

Custom design built around your brand, then developed in WordPress with YOOtheme Pro. SEO foundation, analytics, and all integrations are configured during this phase.

Review & Launch

You review the full site. We refine until you’re satisfied — then we launch. Hosting is set up, GSC is verified, and we walk you through managing your new site.

View Hosting Plans

Before Your Call

What to prepare before your discovery call.

You don’t need everything figured out. We’ll walk you through it. But showing up with these ready makes the call more useful for both of us.

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Business overview

What you do, who you serve, what makes you different.

Brand assets

Logo, colors, fonts — if you have them. No worries if not.

Sites you like

2–3 examples of what “good” looks like. You can even include things you don’t like so we know what to avoid.

Site goals

New leads, bookings, credibility, or something else.

Content to keep

If you currently have a site, pages or copy from your current site you don’t want to lose.

Who else decides

A partner or team member who’ll need to sign off.

Our Work

See what we’ve built.

From real estate investment firms and medical practices to volunteer fire districts and outdoor recreation programs — every site we build is custom, purposeful, and built to last. Browse the portfolio to see the range of businesses we’ve worked with across the Capital Region and beyond.

View All Case Studies

Green Springs Capital Group

Real estate investment firm

Investor-facing site with self-qualification flow.

Redbud Inc.

Landscaping & design-build firm

Full site rebuild organized around the client journey.

The Scott Varley Team

Real estate team

Modernized site with direct-owned IDX property search.

Daigle Cleaning Systems

Commercial cleaning franchise

Consolidated site structure, SEO equity preserved.

Five Towers Media has been wonderful to work with. They took an extremely flawed and archaic website and gave it a complete redesign, and it finally feels like it actually fits our company and delivers the information we want it to. Kelsey has been incredibly responsive and organized throughout the entire process. She had great ideas, executed them well, and really understood what we needed. […]

Gabrielle Hoyt, Partner, Kershner Grosso & Co.

Frequently Asked Questions

Questions we hear often.

Straight answers to the questions most clients ask before getting started.

How long does a website build take?

Most website builds take 60 to 90 days from kickoff to launch. The timeline depends on the scope of the project, how quickly content and feedback are provided, and the number of pages and custom features involved. We set clear milestones at the start of every project so you always know where things stand.

How much does a website cost?

Website builds at Five Towers Media start at $4,000. The final cost depends on the number of pages, whether copywriting is included, any custom integrations or functionality required, and the overall scope of the project. We provide a detailed proposal before any work begins — no surprises.

Do you work with businesses outside of Saratoga Springs?

Yes. Five Towers Media is based in Saratoga Springs, NY, but we work with small to mid-size businesses across the Capital Region, upstate New York, and beyond. All project communication is handled remotely via email, phone, and Zoom with no impact on quality or turnaround.

What do I need to provide to get started?

At the start of a project, we’ll ask for an overview of your services and business, your goals for the site, your existing brand assets (logo, colors, fonts if available), and any content you’d like to carry over from your current site (if one exists). We’ll guide you through everything we need — you don’t have to have it all figured out before reaching out.

Will I be able to edit my site after launch?

Yes. Every site we build runs on WordPress, which gives you a straightforward dashboard for updating content, adding pages, publishing blog posts, and making basic edits without touching code. We build every site with the client’s ability to self-manage in mind — and we’re available if you ever need help.

Do you offer copywriting?

Yes. Copywriting is available as an add-on to any website build. Five Towers Media writes copy for homepages, service pages, about pages, and more. If you have existing copy you’d like to use or refine, we can work with that as well. The discovery process helps us understand your voice, your audience, and what the copy needs to accomplish.

What CMS do you use and why?

Five Towers Media builds on WordPress with YOOtheme Pro as the page builder. WordPress powers over 40% of all websites on the internet and gives small business owners a platform that is easy to manage, well-supported, and built for long-term growth. Every site also includes Rank Math SEO, Google Analytics, and Google Search Console connected at launch.

What happens after my site launches?

After launch, your site moves onto a Five Towers managed hosting plan — keeping it fast, secure, and up to date. We offer three hosting tiers with optional maintenance included, and SEO and GEO management is available as an ongoing service. You’re never on your own after launch.

Let’s talk about your project.

Book a free call and we’ll spend 30–60 minutes figuring out if we’re the right team for your site.

Book a Free Call