FAZ Forensics. A site as rigorous as the work it represents.
FAZ Forensics is a boutique CPA firm recognized as a leader in forensic accounting, business valuation, and litigation support — headquartered in Saratoga Springs with offices across the Northeast. Five Towers redesigned and rebuilt their website from the ground up, creating a content-rich platform that reflects the firm’s depth, credibility, and specialized expertise.
Who they are, and why they came to us.
FAZ Forensics is a boutique CPA firm founded in 2016 and headquartered in Saratoga Springs, NY, with additional offices in Albany, Boston, New York City, and White Plains.
The firm specializes in forensic accounting, business valuation, and litigation support — working primarily with attorneys, insurance claims professionals, and businesses navigating complex financial disputes, fraud investigations, and economic damage calculations.
When they came to Five Towers, their existing site was outdated and difficult to update — it no longer reflected the scale, sophistication, or geographic reach of the firm. With a deep roster of services, a growing team of credentialed professionals, and a content operation that included articles, webinars, and a podcast, they needed a platform that could handle all of it cleanly.
The Challenge
A site that couldn’t keep up with the firm.
FAZ had grown significantly since the old site was built — more services, more people, and a much more active content operation. The site was a liability for a firm that regularly puts its credibility on the line in high-stakes legal and financial proceedings.
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Outdated design that didn’t reflect the caliber or sophistication of the firm’s work.
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Difficult to update — adding new team members, services, articles, or resources required more effort than it should.
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The firm’s deep service architecture — forensic accounting, business valuation, litigation support, intellectual property, and more — wasn’t organized in a way that made it easy for visitors to understand what FAZ does and find what they need.
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Impossible to maintain — adding new property categories, community pages, or content required workarounds that created inconsistencies throughout the site.
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An existing content infrastructure — articles, case snapshots, webinars, and a podcast — that constantly broke and stopped displaying content properly, undermining the firm’s credibility with the very professionals they were trying to reach.
What We Did
The work, and the thinking behind it.
Five Towers rebuilt the FAZ Forensics site from scratch in WordPress — creating a platform sophisticated enough to match the firm’s work, and flexible enough to support the content operation, team pages, and service depth that FAZ needed.
A platform built for a firm that means business.
We designed and built a clean, authoritative WordPress site that positions FAZ as the credible, specialized firm their clients need before they ever make contact. The visual design is professional and understated — putting the focus on the firm’s expertise, credentials, and track record rather than design for its own sake. The deep service architecture is organized into a logical hierarchy that lets attorneys, claims professionals, and business owners quickly find the specific service they’re looking for.
A content operation that actually works.
FAZ publishes articles, case snapshots, webinars, and hosts a podcast — Forensic Focus. Their existing infrastructure for all of this was constantly breaking and failing to display content correctly — a credibility problem for a firm whose reputation depends on precision. We rebuilt each section from scratch, giving their content operation a reliable, well-structured home that’s easy to manage and consistently displays properly. The News & Resources section and Forensic Focus podcast page now work the way they should.
Technical expertise, written for humans.
Forensic accounting is a technical field. We wrote copy that communicates what FAZ does and why it matters — clearly enough for a business owner who’s never hired a forensic accountant, and with enough precision to satisfy an attorney who has. Every service page, team bio section, and credentials page was written to build confidence and drive the right visitor toward making contact.
Structured for search from day one.
On-page SEO was baked in at build — metadata, schema markup for the firm and individual team members, semantic heading structure, and internal linking across service, team, and resource pages. The site’s geographic signals — Saratoga Springs, Albany, Boston, New York City, and White Plains — are built into the copy and structure, positioning FAZ for search visibility across every market they serve.
What We Did
What changed after launch.
FAZ Forensics launched with a site that finally matches the caliber and complexity of the firm — organized, credible, and built to support a growing content operation, a deep service offering, and a team spread across multiple Northeast markets.
The site is maintained on a Five Towers hosting plan, with Five Towers handling ongoing website maintenance when needed — keeping the content infrastructure reliable, the site secure, and updates rolling out as the firm’s team, services, and resources continue to grow.
Project Details
Services Provided
- Website Design & Build
- Managed Hosting
- Ongoing Website Maintenance