RPM Outdoor Living A new web presence built from the ground up.
RPM Outdoor Living is a full-service hardscape contractor serving Albany, NY and the surrounding Capital Region — building patios, decks, outdoor kitchens, retaining walls, and more. They needed a professional web presence that matched the quality of their work.
Who they are, and why they came to us.
RPM Outdoor Living builds outdoor spaces that transform how homeowners use their property. Paver patios, custom decks, outdoor kitchens, retaining walls, pergolas, fire pits, and basement remodels across Albany, Rensselaer, Schenectady, Southern Saratoga, and Northern Columbia Counties.
Owner Don Romano runs a hands-on operation with a reputation for quality workmanship and reliable scheduling. When Five Towers came on board, RPM had no website. They needed to build a digital presence from scratch — one that could communicate their range of services, showcase their work, and generate leads in a competitive local market.
The Challenge
Quality work. No digital presence to show for it.
Don Romano built RPM on word of mouth — and for a while, that was enough. But referrals have a ceiling, and in a market as competitive as Albany’s hardscape and outdoor living space, not showing up online means leaving real business on the table.
When homeowners search for a patio contractor or deck builder in Albany, they’re comparing multiple options before they ever pick up the phone. Without a website, RPM wasn’t in that conversation at all — no matter how good the work was.
The challenge wasn’t just building a site. It was building one structured well enough to compete in local search from day one, across 13 services and five counties, against contractors who had years of online presence already.
What We Did
The work, and the thinking behind it.
We designed and built the full site in WordPress — custom to RPM’s brand, structured for lead generation, and optimized for local search from day one.
A professional presence for a hands-on trade business.
The site was designed to communicate credibility and range — giving prospective clients a clear picture of RPM’s services, their process, and why Albany homeowners trust them. A full portfolio section, individual service pages for each offering, service area pages, a testimonials section, and a contact form with project details give visitors everything they need to reach out with confidence.
Written in collaboration with RPM’s marketing consultant.
Site copy was developed in collaboration with Leslie Horn of Leslie Horn Marketing, Don’s marketing consultant — combining Five Towers’ web copy expertise with Leslie’s deep knowledge of RPM’s voice, clients, and market positioning. The result is copy that reads like Don’s business, not a generic contractor template.
Built to be found across a wide service area.
With 13 distinct services and customers spread across five counties, local SEO structure was critical. We built individual service pages for each offering — deck building, outdoor kitchens, paver patios, retaining walls, basement remodeling, and more — each optimized for geographical search terms.
What We Did
What changed after launch.
RPM launched with a complete professional web presence where none had existed before — a site that reflects the quality of Don’s work and gives prospective clients a clear reason to call.
The service page and service area architecture gives RPM a strong foundation for long-term local SEO growth. As the business grows and adds new project types or expands into new areas, the site structure supports it.
Project Details
Services Provided
- Website Design & Build
- Copywriting with Leslie Horn
- SEO Foundation