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SDS Tree & Stump Removal. From word of mouth to found online.

SDS Tree & Stump Removal is a full-service tree care company serving the greater Capital Region — tree removal, stump grinding, land clearing, crane service, emergency response, and more. They needed a website that could put them in front of customers who didn’t already know their name.

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sdstree.com
SDS Tree & Stump Removal website — designed and built by Five Towers Media
The Situation

Who they are, and why they came to us.

SDS Tree & Stump Removal offers a full range of tree services across Albany, Saratoga, Rensselaer, Schenectady, Warren, and Columbia Counties. Their services include tree removal, stump excavation and grinding, land clearing, logging, crane service, tree trimming, and 24/7 emergency response. They’re fully insured, experienced, and built around doing the job right at a fair price.

Owner Scott Salmon came to Five Towers with no website and a business that ran entirely on referrals. For a company offering emergency tree removal — where a homeowner with a tree on their roof at 11pm is going straight to Google — the absence of any online presence was a real liability.


The Challenge

Great reputation. Invisible online.

SDS had built a solid business on word of mouth — but referrals have a ceiling, and tree service is a category where people search first and call second. A homeowner facing a hazardous tree, storm damage, or an overgrown lot isn’t asking their neighbors for recommendations. They’re searching “tree removal near me” and calling whoever shows up.

Without a website, SDS wasn’t showing up at all. The challenge was building a presence from scratch that could compete for local search traffic across a wide service area — eight distinct services, six counties, and a 24/7 emergency offering that needed to be front and center.


What We Did

The work, and the thinking behind it.

We designed and built the full site in WordPress — custom to SDS’s brand, structured for lead generation, and built to rank for the searches that bring in real business.

Design & Build

Built for a service business that runs on urgency and trust.

The site leads with what matters most to a homeowner in a tough situation — who SDS is, what they do, and how to reach them. Individual service pages for each offering, a gallery of completed work, an FAQ section, a clear service area map, and prominent phone numbers and contact forms throughout give visitors everything they need to call with confidence. The 24/7 emergency service offering gets prominent placement throughout the site — because that’s often the highest-stakes moment a new customer finds SDS.

Copywriting

Written to earn trust fast.

Tree service is a category where trust matters immediately — homeowners are inviting a crew onto their property with chainsaws and heavy equipment. The copy is direct and reassuring: fully insured, experienced, satisfaction guaranteed. We wrote all site copy from scratch, including individual service pages, the about section, and FAQ answers designed to address the questions homeowners actually ask before they book.

SEO Foundation

Structured to show up when it counts.

With eight distinct services and customers across six counties, local SEO structure was critical. Individual service pages — tree removal, stump grinding, land clearing, crane service, emergency removal, and more — each target specific search terms. The service area section establishes SDS’s presence across the Capital Region in a way that search engines can understand and index. The site was built to be findable from day one, not an afterthought.


“It is very impressive — comprehensive, detailed, and I love the aesthetics.”
Marybeth Salmon, Bookkeeper, SDS Tree & Stump Removal

After Launch

What changed after launch.

SDS launched with a complete professional web presence where none had existed — a site that puts them in front of homeowners searching for tree services across the Capital Region, around the clock.

The emergency service positioning means SDS is reachable at the exact moment a customer needs them most. The service and FAQ architecture gives the site long-term SEO legs as it continues to build authority in local search.

Project Details


Client SDS Tree & Stump Removal
Industry Tree Care & Land Services
Location Capital Region, NY
Year 2024
Timeline 90 days

Services Provided

  • Website Design & Build
  • Copywriting
  • SEO Foundation
  • Managed Hosting

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